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I know what happens when you make a goal to yourself and it never pans out. The feeling of disappointment and failure is pretty sucky and serves no more than to make you feel bad about yourself and your capabilities. Every year millions of people make New Years Resolutions to better themselves and their lives but extremely few (around 15%) actually succeed in achieving it. What on earth is going on here?!

Why do we keep failing at our resolutions when we want so badly to change?

Well, a few reasons this happens is:

  • We make resolutions the day or week before New Years based on our emotions at that moment. I.e., we decide to cut back on sweets after we overdid it during Christmas parties or we realize that we’re heading into yet another year at a job we dislike so vow for a career change
  • Going cold turkey. We decide that we’ll never smoke another cigarette again or that starting on January 1st there’ll be no more chocolate in the house EVER
  • Not knowing what we actually want

The common factor to failing at our New Years Resolutions is that we don’t take the time to sit down and think about what it is we truly want for ourselves and plan exactly how to get it.

Insanity: doing the same thing over and over again and expecting different results. – Albert Einstein

Whether it be to lose weight or exercise more, health related goals are the most popular New Years Resolution people make. And we make those resolutions year after year after year after year. And every year we get gym memberships, join a weight loss group, vow to never eat pizza again and every year we find ourselves back to where we were the year before, usually with a couple of extra pounds to boot. Obviously something isn’t working here so this year I want to challenge you to NEVER make that resolution again!!!

That’s right, 2012 is going to be your year! It’s going to be your year because never again will you find yourself banging your head against the wall wondering why the healthy lifestyle you want so badly isn’t working! On January 1st, 2012 I want you to take part in my 31 day challenge that will help you achieve your health goals and make it stick!

New Year, New You – 31 Days To A Healthier,

Happier You


This challenge is going to set you up for success not just for the month, but, if you do the homework, the rest of your life! No joke! I’m going to teach exactly what it is that I did to lose over 85lbs and change not just my health around completely but also change the way in which I handle my relationships AND my career!

Each week is going to be split into the major behaviours you’ll have to look at to be able to pinpoint your goals and how to carry them through:

Week 1 – Clarity: We’ll sweep through the cobwebs in your noggin to sit down and figure out what exactly it is that you want and why you want it. Not clarifying your goals is a common mistake people make in their goal setting yet is crucial if you want to maintain your motivation!

Week 2 – Action: This week we’ll take a look at how to get you started on a regular exercise routine you’ll actually want to do as well as to teach you how to find the time in your hectic schedule in which to do it! We’ll talk about how to set SMART goals so that you’ll achieve your goals ten times faster than you have before and I’ll teach you why consistency is oftentimes BETTER than motivation to make your new lifestyle stick!

Week 3 – Behaviour: This week we’ll tackle the behaviours necessary for you to be able to make this new healthy lifestyle PERMANENT! We’ll talk about triggers and what makes you engage in unhealthy behaviours. I’ll teach you some tricks that naturally fit people employ and how you can implement them into your own life and we’ll talk a bit about nutrition and how you don’t have to give up your favourite foods to lose weight and get fit!

Week 4 – Support: This week we’ll learn about the importance of support in our lives and how to get it! We’ll learn about sabotage; why you do it to yourself and why those who love you do it to you and what to do about it. We’ll build an action plan so that when life throws you a curveball you’ll be better able to handle it rather than slip back into your old behaviours!

Each and every day you’ll learn something new in bite sized pieces so as not to overwhelm you and you’ll be given homework that will not only help you to identify behaviours that may be holding you back but you’ll also begin to implement a fitness and nutrition regimen that excites you!

Let me teach you the “secrets” I learned to lose over 85lbs and start living my life to the fullest!

Listen, I know that one of the reasons you have failed at changing your health around and losing weight is because you don’t want to eat “diet” food and that the thought of being a gym bunny terrifies you. No one wants to be someone they’re not or do something they don’t like! I’m here to tell you that you don’t have to do any of that! I certainly didn’t! When I was 250lbs and finally got serious about my health I decided that if I was going to do this, it would have to be for the rest of my life so I would have to do it on my own terms. There was no WAY I was going to live my life without Doritos so I know that you can make this happen for yourself!

*Cue Music* But Wait! There’s More!

Now, you’re not just going to do this challenge without any help! I wouldn’t do that to you! Not only will you get some life changing lessons every single day in your inbox, you will also get:

  • Worksheets that you can print out and keep that provide you with powerful questions and tasks to help you drop the pounds and keep them off for good ($30 value)
  • A weekly group coaching session over the phone facilitated by myself to answer your questions and provide further tips and, most importantly, support from the other participants to keep you on track ($200 value)
  • Daily interaction with myself and the other participants to keep you motivated throughout the entire challenge
  • Learn valuable lifestyle tools that help you to deal with your emotions, change your behaviours, learn to live for today and head into 2013 the healthiest and happiest you’ve ever been (value: PRICELESS)

For the price of a cup of coffee a day for a month you’ll gain the knowledge necessary for a lifetime of success!

Times are tough, I know, so I’ve decided that, although this entire challenge is worth $497 I want everyone to be able to have the chance at achieving their goals! You don’t have to be super rich to get a bangin’ bod and a life you deserve so to help you out, I’m offering this challenge to you for $50! That’s like the price of a cup of coffee a day for the month (and if you drink Starbucks, LESS than a cup of a coffee a day!) I know this is a HUGE markdown but that’s because I want you to do it, your family to do it, your coworkers to do it and your friends to do it! I want everyone to have access to the knowledge I have! All I ask in return is that you do the work and let me know all about your successes when you’ve finished up!

Sound good?! I thought so!

If you’re ready to make a 31 day commitment to me, I’ll make a commitment to you and if you find that it doesn’t work for you at all, I’ll give you your money back, no questions asked! You have nothing to lose!

So come on! What are you waiting for?! Register today and make 2012 the healthiest and happiest you’ve ever been!

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